Tested blocking a site. Still loads in Chrome?

Hello. I have tested blocking reddit.com as a wildcard (as well as i.redd.it).

Ping returns "could not find host"

nslookup returns my pihole IP.

Incognito tab properly doesnt display reddit. I see the blocked entries on my pihole log.

However, regular browsing tab shows just fine and i see no blocked entries in the log nor any seemingly related entries being allowed. I can also access this on my phone. How is this page still coming through?

I've:

-cleared cache

-flushed dns

-disabled secure dns on chrome settings

-removed fallback dns entry on the router

-set manual primary dns on my desktop's adapter