The Reincarnation Collection

As a Fjällräven clothing owner, would this idea be something you'd like them to bring to life?

Several months ago, I sent a sustainability idea deck to Fjällräven's CEO, Martin Axelhed. He liked what I proposed and took the time to have a video call with me to talk things through in more detail. I was very impressed that a busy CEO would do this.

As customers and as Reddit readers, what are your thoughts about this initiative? Idea 3 - The Reincarnation Collection was my absolute favourite!

I'm curious to hear your thoughts. I'd love for Fjällräven to bring the Reincarnation Collection idea to market so customers get value from it.