Idea 3: The Reincarnation Collection

As a Fjällräven clothing owner, would this idea be something you'd like them to bring to life?

Several months ago, I sent a sustainability idea deck to Fjällräven's CEO, Martin Axelhed. He liked what I proposed and took the time to have a video call with me to talk things through in more detail. I was very impressed that a busy CEO would do this.

As customers and as Reddit readers, what are your thoughts about this initiative? Idea 3 - The Reincarnation Collection was my absolute favourite!

I'm curious to hear your thoughts. I'd love for Fjällräven to bring the Reincarnation Collection idea to market so customers get value from it.

https://preview.redd.it/qo2sylxhaedf1.jpg?width=1500&format=pjpg&auto=webp&s=631277d24c4b57f06c647cbeefe2a0ba5330e505

https://preview.redd.it/3b1ujceiaedf1.jpg?width=1500&format=pjpg&auto=webp&s=fb30670f7217d847c85cae13c7b1f3566f4e4d18

https://preview.redd.it/hdncvsyiaedf1.jpg?width=1500&format=pjpg&auto=webp&s=8908bf93ed2bae99afa37fad47b9846f9d898da3

https://preview.redd.it/s6l9r2hjaedf1.jpg?width=1500&format=pjpg&auto=webp&s=149571351cee9ef11251448510afee2cd147faeb

https://preview.redd.it/tojxqn0kaedf1.jpg?width=1500&format=pjpg&auto=webp&s=532e569994c0e8e7f7eb2c4946ac36782ee96261

https://preview.redd.it/apm45clkaedf1.jpg?width=1500&format=pjpg&auto=webp&s=c39ae851d19e79a09a53f04a356bf446568fb44e

https://preview.redd.it/3ukxbb5laedf1.jpg?width=1500&format=pjpg&auto=webp&s=43d25d67e102cc0c54af7f5a7b1bda2a2c629b96

https://preview.redd.it/b1qskxklaedf1.jpg?width=1500&format=pjpg&auto=webp&s=e4fe45a4ea55c4418838c2b731abc2274478b4be