I wasted so much money testing random stuff with “good vibes.”

It never worked. Not once.

Now I do this 10-min product validation before I touch a single ad:

**1. Is it already scaling on Meta Ads?**  
I open the Meta Ads Library and look for:

* Ads running for 14+ days
* At least 3 creatives
* Signs of scaling (they are tools that helps estimate ad spend, makes this 10x faster)

If the product has no traction, I don’t test it.

**2. Is it** ***underdone*** **in my target market?**  
If it’s blowing up in Germany or the US, but no one is running it in France or the Netherlands → green light.  
That’s the sweet spot.

**3. Is the perceived value 3x the product cost?**  
If I source it for $8, it needs to *look* like it’s worth $30+.  
If not, I skip. We are trying to make money, not sell "cool" products at loss.

**4. Can I explain the benefit in 1 sentence?**  
No “gadget that maybe helps posture.”  
Yes “tool that cuts your cooking time in half.”  
If it doesn’t solve a clear problem, it dies.

That’s my product checklist now.  
It saves me from burning $500+ on stuff that was never gonna work in the first place.

I broke it all down in this free guide, with real ad examples and the tools I use to filter products:  
👉 [https://www.notion.so/Product-Validation-Masterlist-How-to-Know-if-a-Product-Will-Sell-Before-You-Burn-2290636601a3808d9082d64a86f52617](https://www.notion.so/Product-Validation-Masterlist-How-to-Know-if-a-Product-Will-Sell-Before-You-Burn-2290636601a3808d9082d64a86f52617)

Drop your questions if you want me to add more.

How I’d restart with $500 in 2025 #2: Don’t test a product unless it passes this first