amazon has no variation when it comes to product search on my account

example: i search for a long dress with pockets. i look at the results and decide i'd rather have a short dress, no preference on details, and in the new search i get the exact same long dresses. i search again, maybe for cotton v neck nightgown, i'll get the exact same dress listings that came up in the first search. it doesn't matter what features about the search change, be it length, occasion, fabric content, etc, it never changes. i feel like this is a recent change in my online experience.

i've seen this happen with a couple of other big name online retailers and there isn't anything i can do except mess with my cookies settings, which i often clear anyway. i just am really really annoyed by the "you like this? well maybe you'll like the exact same thing!" search result groundhog day everything seems to be stuck in. it is even happening on netflix. i hope this stage of digital advertising is a quick passing phase.