Unrivaled bold move

Unrivaled Announces NIL Deals With College Stars JuJu Watkins, Azzi Fudd, More | Fox Sports https://share.google/FI3pO1RM3fcmRLPFY

Are they getting in on the ground floor? Wouldn't the earliest the seniors could play 2027? Or is Unrivaled poaching college players to pass on remaining eligibility?

I'm a little lost here.