Hi I am a Brewer in the South. What are is missing from beer these days?

Hello. Doing a bit of research here. I am at a brewery in the Atlanta area for about 6 months and I’m looking to understand what beer geeks are looking for these days.

Doesn’t have to be a style.

I’ll go first: We got some feedback that our cans did not have the date printed on them and it was a big turn off as customers in the area do not trust unlabeled beer to be fresh.