Same content, different domains — 🚩 Google Ads violation?

Hi all, Just wanted to ask a quick question about Google Ads policy.

I've seen one advertiser running multiple sponsored results for the same keyword using different domains. The sites have different layouts and slightly different messaging, but the core content is nearly identical — same contact details, same descriptions, same owner.

It seems like both sites are meant to capture the same audience, but under different names. One pushes direct inquiry, the other is more transactional — but both appear at the top of search results simultaneously.

Would this be considered a violation of Google’s Duplicate Sites policy? Has anyone dealt with something similar or successfully reported this?

Appreciate any insight!