Running local Facebook lead ads (30-mile radius), but getting leads from 100+ miles away – why is this happening?

Hey everyone,
I’m running Facebook lead form ads targeting a 30-mile radius around a specific city. These are local service ads, so location matters a lot.

In the lead form itself, I even ask if the person lives within that area, since I can only serve people locally. Despite this, I’m getting a ton of leads from people well outside the area – sometimes 100+ miles away.

A few things I’m doing already:

  • I’ve set the location targeting to a 30-mile radius around the city.

  • I’ve tried both “People living in or recently in this location” and “People living in this location” options.

  • The form clearly states that only locals will be served.

Why is this happening? Is Facebook’s location targeting just really inaccurate?

Posted Jul 29, 2025, 6:27 AM UTC

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