I would worry about the TTK...

.. if I was an investor in this studio.

TTK is fine for seasoned vets of games like PUBG. From a casual perspective, i.e. those accustomed to the current popular BR selection, its too brutal. Another issue is attention spans have dropped in recent years. So driving around and looting for an extended period of time only to die in 2 seconds will wear thin on most "modern" BR players.

This will cause players to leave and by a numbers game, lower revenue.