Shady pricing online

So I was browsing the Lowes website today and I found a lamp I liked for $31.48, so I went to put it in my cart and after asking me for my location, the price changed to $41.98.

Now, I am not shopping in store, I'm shopping online for shipping. Now if you want to price an item differently in store based on location, I get that, but online?

Seems super shady to show customers a lower price, but then, oh no -- just kidding!

They call that bait and switch. Lowes just lost a customer...