How do you tell if someone’s actually a buyer or just being polite?

You’re in a call, they’re nodding and asking good questions. They seem interested. But are they really the decision-makers? Or just a friendly face with zero power?

We all know:

→ Not all “buyers” can buy

→ Some people just don’t want to say no

→ And chasing the wrong persona kills the pipeline

What’s your go-to move to qualify economic buyers early? Do you go by title, tone, budget talk or something else?

Posted Aug 1, 2025, 12:01 PM UTC

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