T-shirts with a tiny logo on the pocket area and an awesome design on the back

They're SO boring on the front but really cool on the back which is so stupid. Why not have the subtle thing on the back to prompt someone to ask the wearer to turn around? The only thing I can get behind is a zip up hoodie or outerwear as you probably wouldn't want the cool print torn in half when open. But a t-shirt? What do you get out of spending money on something to express yourself then immediately stifle your personality?