Women make it really hard to talk to them

I hope this isn't some begginer issue, but i have been experiencing this a lot and I hope the answer isn't just "I am ugly".

I have had moderate success off Tinder or Bumble. I know how to get dates and on that dates things are going well. But my biggest sticking point is holding conversations with women outside of OLD dating. It isn't the issue that i wouldn't know how to start, but the issue i can see is, they arent really receptive. Doesn't matter how i start, majority of girls simply won't open up, just answer the question and silence. even in group settings, i can clearly see, that women do engage my friends, after my friends briefly talk to them, they engage later and it's like they building rapport naturally. It doesn't matter if my friends are engaged in the conversation or they are doing something completely unrelated. But for me it is like i may be invisible.

I also have a big problem of being ignored. I don't really know if it's the vibe i am giving off, or as i said in the beginning, if i am just ugly. I tried to be more assertive, but i really hated that, i am more like if you ignore me, i find something different to do kind of guy, But this bothers me and i don't have a slightest idea, from what angle should i tackle this problem. Fix my body language? be more assertive? change friend group? Get a new face?

If someone experienced and overcame something similar, i would be glad if you would share your experiences, or at least pointed me in the right direction of what should i be looking into.