I’m confused

Hello everyone.

August 2nd I started running ads for this service business at $30 a day. Within that same day we got 3 leads to fill the form at 6 bucks per.

August 3rd we spend 30 dollars on ads and only got 1 lead to fill the form.

Today August 4th it’s 12:30 pm, already spent $10 and not a single lead came in.

We are running 1 campaign, 1 ad set, and 3 ads under it composing of 1 video, 1 selfie and 1 image ad.

What should I do? I know meta is still in the learning phase, but this doesn’t make much sense.