My crush sends me reels on a daily basis, yet will almost never reply to actual messages. How should I interpret this behavior?

Im kinda confused by this, since she and I do connect pretty well (our friends think so too) and in real life meetups we talk like all the time, but our online convos just feel "off".

For example I forgot something at her place and asked her when I should come around and pick it up. ...silence for over a day by now. Meanwhile she is still active on IG sending me "low effort" stuff.

Its pretty obvious Im not as high of a priority in her life as I expected, but Im not sure how to move on from this, since double texting feels weird, yet Im kinda pissed off by her behavior. Not replying to actual messages, yet sending me memes at 4:30am