Broad targeting - Can you guesstimate future results?
[Ads newbie here]
Basically I am testing a niche B&M product, and finding some traction with interested leads. I want to pull the trigger on this but I am worried about running out of interested people after a couple of months. Is there a way to estimate size of niche audience to predict long-term CPL?
Here are some testing results from campaigns I ran:
- Broad Targeting Original Audience - Size: 300K
- Reach: 12K accounts
- Frequency: 2.0
- Leads: 8
- CPL: $35
- CPM: $13
- Link CTR: 0.6% (I definitely have to work on this)
- Scaling target: 15-20 Leads/month
I understand that scaling will raise CPL over time. I am okay with it increasing gradually to $60 over a year time, but will I suddenly run out of clients and hit > $100 CPL after few months? Is there a way to guesstimate future trends?
Posted Aug 5, 2025, 10:10 PM UTC
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