Broad targeting - Can you guesstimate future results?

[Ads newbie here]

Basically I am testing a niche B&M product, and finding some traction with interested leads. I want to pull the trigger on this but I am worried about running out of interested people after a couple of months. Is there a way to estimate size of niche audience to predict long-term CPL?

Here are some testing results from campaigns I ran:

  • Broad Targeting Original Audience - Size: 300K
  • Reach: 12K accounts
  • Frequency: 2.0
  • Leads: 8
  • CPL: $35
  • CPM: $13
  • Link CTR: 0.6% (I definitely have to work on this)
  • Scaling target: 15-20 Leads/month

I understand that scaling will raise CPL over time. I am okay with it increasing gradually to $60 over a year time, but will I suddenly run out of clients and hit > $100 CPL after few months? Is there a way to guesstimate future trends?

Posted Aug 5, 2025, 10:10 PM UTC

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