How We Use GPT to Ruthlessly Prioritize Features in Our Startup
Most startups don’t prioritize. They personalize.
"I like this idea."
"That feature sounds cool."
"Welp, our competitor launched this last week..."
That’s not strategy. That’s FOMO.
We flipped the script and adopted a scientific approach to product prioritization. Here’s what worked:
Step 1: Use GPT as a prioritization assistant.
We ask: “Which of these 10 features directly impact revenue or retention?” GPT then ranks them by ROI vs. dev effort.
Step 2: ICE Scoring + AI
We track Impact, Confidence, and Ease in Airtable or Notion—GPT auto-scores the winners.
Step 3: Simulated conversations
Still stuck? We prompt GPT to simulate a conversation between a real user persona and our developer. The question:
Golden rule:
If it doesn’t teach us something or push us toward revenue—it doesn’t make the sprint.
This process has helped us cut feature noise by 70% and ship experiments that actually move the business forward.
Curious—how are other teams using AI to filter out distraction?
Posted Aug 5, 2025, 10:11 PM UTC