What's the appeal behind the we want Kross movement?

He has some interesting segments trying to manipulate or change some of the wrestlers to the dark side or embracing the dark they might have within. That only makes the wrestler that's turning or fighting with coming to grips with that interesting, I don't think it inherently makes Kross interesting by proxy. Besides that, his matches feel lackluster, and for a lack of a better word boring? There's no spot in the match that feels like it stands out much? Why do people clamour for him? Is it a sympathy thing? Like I am not seeing it, maybe someone can explain.