New to the industry (and Reddit) — doing LinkedIn outreach for a sock factory, barely any replies

Hi everyone,
I’m new to both this industry and Reddit. I recently started working in marketing for a compression sock factory in Taiwan, and I’m trying to help the team connect with potential brand partners (sports/outdoor/medical).

I’ve been using LinkedIn Sales Navigator for outreach and have sent about 200 messages, but only got 2 replies.

Here’s what I’ve been doing:

• I research each company and their products before messaging
• I write custom messages (not mass DMs)
• I contact people like product developers, sourcing managers, and CXO(I know they are often too busy — I get that!)
• I try to keep messages short and friendly

Is ~1% reply rate normal? Or am I missing something in my approach?

Any advice or insight would be really appreciated. Thanks a lot!