The backup account that saved my Black Friday

Last year, I was gearing up for my biggest sales weekend ever. Ad spend was cranked up, influencer campaigns were running and orders started flying in faster than I could pack them.

Then right in the middle of the rush my main payment provider flagged “suspicious activity” and froze my account. It felt like the air got sucked out of the room. No access to funds, no way to pay suppliers for same day fulfillment and no guarantee on when the freeze would lift. Thankfully I'd set up a secondary account earlier in the year for just in case moments like this with another banking account so switching my payouts over and processing new orders was quick enough to keep everything moving. That weekend ended up being my highest revenue ever but without that second account, it would've been a disaster.

Now I wont head into a major sales push without a fallback plan. Do you keep a second account ready in case things go sideways?