How do you get in front of property managers without being “just another vendor”?

Hello all,

I own a small business that provides a niche repair service. Right now I work with several apartment complexes, hotels, and senior living centers, but I’d like to expand my reach specifically into more STRs and other apartment communities. The challenge I keep running into is that property managers are constantly approached by vendors. I don’t want to be just another name in their inbox that gets ignored.

I already have a trade show lined up in November, which I’m hoping will help with exposure, but I’m wondering if there are other effective strategies I might be overlooking when it comes to building relationships with decision-makers?

Any ideas, creative approaches, or even “what not to do” advice would be hugely appreciated.

I will not be sharing the name of my business or what I do on this thread since I don't want to be accused of promoting or anything like that.