DIY vs Control4

I'm an engineer and I've been a DIYer for years using Home Assistant, IFTTT, smart devices, etc. Im now at a point where Im interested in the next level which is something off the shelf that is "family" proof. I keep stumbling on Control4 and this seems like the logical next step. I was thinking of purchasing a control4 control unit and starting from there. As an engineer, how hard could it be to learn how these devices automate. Even if t heres a fee associated, I'm open to it. Has anyone else purchased used Control4 devices and replaced their DIY solution or integrated both? I also stumbled Josh AI that also seems promising. I'm sure someone else is curious about non DIY options