How I Sold IndieKit to 300+ Paid Users — Tips for Selling Your Product

Hey Indie Hackers,

I wanted to share how I grew IndieKit (a SaaS boilerplate) to over 300 paid users:

Key Tips:

Take Your Time to Build Quality I focused on building a product that genuinely solves a problem (e.g., multi-tenancy, payment integrations, admin tools). Don’t rush — make sure it works well. You can see the quality of IndieKit on its website to get a feel for how thorough and polished it is.

Solve a Real Problem IndieKit wasn’t just a boilerplate — it solved the issue of repetitive setup tasks for SaaS founders. Solve something real, and people will pay for it.

Start Small, Build Trust I launched with core features and added more based on feedback. Offering 1-on-1 calls helped build personal connections and trust.

Be Consistent with Marketing Share progress regularly, tell your story, and show how your product helps people. Consistency pays off.

Offer Real Value Features are great, but making them work together to save time and effort is what made IndieKit stand out.