Anyone else struggling with outbound when your product is super technical?

I work at a devtool company and honestly struggling with one thing. Engineers get the product instantly, but the moment we try cold emails or LinkedIn, it just doesn’t land. If I make it simple, the technical folks zone out. If I make it too detailed, the business side gets lost. Feels like I’m always talking past someone. Has anyone figured out a good way to handle this? Do you split the messaging or find a middle ground?