Google Ads for independent restaurant - benchmarks?
Hi! I'm running a campaign with a $1000/mo budget. It's on performance max set to our zip code and some other select zip codes next to / nearby us. It's been running for almost two years and have made continuous tweaks. Results of steadily grown (we also saw steady revenue growth starting 3-4 months afterwards and continues - there were some other circumstances earlier this year that make it hard to tell what has been the growth from google ads since then), but I really have no idea what benchmarks should be. Any thoughts? Here are last months results
$1064 spent
151 conversions
1.24k clicks
2.6k local actions (102 store visits, 207 direction views, 61 online orders, 193 website visits, 10 calls, 10 menu views, 1,941 other local actions)
search words - 130 restaurant near me, 115 pizza near me, 37 food near me, etc..
Posted Sep 3, 2025, 6:16 PM UTC