For Social Media Managers & Ad Creators – What are your BIGGEST pain points when making ads or managing client content? (Research for a new tool)

Hey everyone 👋

I’m doing some research and really want to understand the real struggles people face when running ads or creating content for clients on Instagram (or other platforms).

Quick context: I’m a developer exploring solutions for ad/content creation and management and want to understand what problems actually need solving.

What I’m trying to learn:

Daily Struggles

• What takes up the most time when managing ads or social content?
• What’s the most frustrating part of making ads for clients (or yourself)?
• How do you usually come up with creative ideas or find inspiration?

Ad & Content Challenges

• What’s the hardest part of creating ads that actually perform?
• Do you struggle to keep content fresh across multiple accounts?
• What’s the biggest blocker to consistently hitting your KPIs (engagement, conversions, ROAS, etc.)?

Tools & Growth Roadblocks

• Have you tried tools that disappointed you? Why?
• What’s missing that you wish existed to make your workflow easier?
• If you could automate ONE thing about ads or content posting, what would it be?

Time Management

• How much time do you spend each week creating/posting vs reporting/engaging?
• What feels like a complete time sink?

No agenda here — just genuinely trying to learn from people in the trenches. Whether you’re freelance, agency-side, or running your own brand, your input would be super valuable 🙏

Please be brutally honest: what sucks about running ads and managing social content that nobody talks about?

Why I’m asking: too many tools get built without understanding the real problems. I want it to solve actual pain points, not imaginary ones.

Thanks in advance for any insights you can share!