A health care marketer walks into a print shop

In the health care industry, print materials need to make patients and visitors feel more comfortable, boost the visibility of hospitals or practices and create a unified look across all locations. So what are marketers printing? Things like this:

1. Appointment reminder cards 
2. Postcards that attract new patients
3. Fact sheets that educate 
4. Brochures with what-to-expect info
5. Signage at check-in desks 
6. Floor graphics for easy navigation
7. Posters in waiting rooms
8. Braille signs at every door 
9. Branded business envelopes 
10. Matching letterheads

It’s everything from patient-facing materials to internal ops, mailers, signage and more. Basically, any materials that support health care and medical facilities. 

Why the focus on print? Because people tend to trust information more if it’s in physical form. Score one (yet again) for print over digital.