Big price increases coming to health insurance

If you have friends or family utilizing marketplace plans, they are about to get hit with some serious sticker shock. Rates are going up, enhanced premium tax credits are expiring, and major carriers are pulling out of the marketplace in some states.

"A new analysis of initial rate filings for Affordable Care Act (ACA) Marketplace plans submitted by 312 insurers in all 50 states and the District of Columbia finds the median proposed increase for 2026 is 18%, more than double last year’s 7% median proposed increase."

https://www.kff.org/affordable-care-act/how-much-and-why-aca-marketplace-premiums-are-going-up-in-2026/

"Average 21% rate increase approved for Washington’s 2026 Exchange health insurance market"

https://www.insurance.wa.gov/about-us/news/2025/average-21-rate-increase-approved-washingtons-2026-exchange-health-insurance-market

Now would be a great time to talk to them about Zion HealthShare. A lot of people are going to be looking at alternatives to health insurance, and Zion is a fantastic option.

Have any friends or family been asking you about Zion HealthShare? What kind of conversations are you having?