I’ve been dealing with borderline high blood sugar for a while. What that meant in practice was: every meal, I had to check whether a particular food was “safe” for me — searching GI/GL charts, nutrition databases, forums, you name it.

As an engineer, I eventually thought: *why not build a tool to simplify this?*

That’s how **NutriPick** started. The app lets you:

* Search or scan a food item
* Instantly check if it fits your dietary needs
* See references to reliable nutrition sources (so it’s not just “app advice”)

At first, I built it just for myself. But I figured others might face the same daily friction, so I published it on the App Store.

Now I’m hitting the classic “post-launch” wall:

* **Discovery**: it’s buried in the App Store, hard for people to find.
* **Positioning**: should it be marketed as a general food/nutrition reference, or something niche like a “blood sugar companion”?
* **Monetization**: right now I’m just testing basic subscription options, but I’m not sure what users would actually pay for.

I’d love to hear from folks here who’ve launched health/food-related apps:

* How did you validate your positioning?
* What growth channels worked best (since paid ads in this niche are tricky)?
* Any lessons learned on subscriptions vs one-time purchases in this space?

Appreciate any advice — trying to learn from others who’ve been down this road 🙏

From managing my blood sugar to building an app — looking for advice on growth