bd790i nvme to sata adapter

I've received a new bd790i from Amazon amd using this nvme to sata adapter - https://www.amazon.com/dp/B0CJ9BYG53 which has 6 sata ports. I can boot perfectly fine using a M.2 NVMe drive into Windows and that sees all my SATA drives. When I remove the M.2 NVMe drive, I can easily boot into a USB Windows 11 Pro installation media, select the SATA SSD that I want to install Windows on and everything is a smooth process there. When I reboot the PC, nothing. Anyone have any advice here?

https://preview.redd.it/xyh0229kz0pf1.png?width=4032&format=png&auto=webp&s=0e4240f68d487a296ff9a404bd0b234a8db5a57c