What’s Your Biggest Challenge Breaking Into Logistics?

Hi everyone, I’m putting together an in-person workshop for those who want to start a business in logistics and transportation. I’d love some feedback:

• If you’ve ever thought about starting in this industry, what’s the hardest part for you?
• Are you more interested in owning a trucking company, brokering freight, or starting a support service (like compliance, dispatching, or consulting)?

I’m trying to make this workshop super practical and helpful, so any insight is welcome!