This is how I believe the future is going to look like for startups. If you are planning to start your own company, read this.

You see, the number of startups are rising day by day, everyone is starting clothing brands, snacking brands, SaaS tools solving various problems. So is the amount of data. Which is essentially their "gold".

In the next 2-3 years, startups will face MASSIVE competition not from large existing organisations but startups who are their direct competition (solving same problems for the same ICP, with very little differentiation in their products.) It will be cut throat, more than ever.

Look at Zepto and Blinkit - Fix My Curls and Moxie Beauty - SNITCH and BEWAKOOF® - Blue Tokai Coffee Roasters and Third Wave Coffee

These competitors will just continue to grow, one wrong decision, one mistake and you are out of the competition. Brands scaling fast CANNOT afford this.

The one's who will survive are the ones who will make the right decisions using their data.

So if you are a growing startup, YOU NEED to start looking at your data more deeply to make decisions, the competition is brutal out there, you need to get ahead.

Only metrics and dashboards will not help, actionable insights are the way.