Question about offer

Is it fair to say that a strong offer is all you really need to get a cold email outreach campaign working?

Imagine if I sent an email to 100 people inviting them to a restaurant of their choice at a time that is convenient to them with their best pal.

Is it fair to say I might get a 10%, 20%, 30% response rate? Perhaps higher.

If however I sent these same people an email selling insurance I might get a 1% response rate.

What’s the difference?

It’s the offer.

I feel true campaign success is more about the offer now than ever before.

If your campaigns are failing - revisit your offer first. Make sure it’s really, really good 😊 (everything else will then get a little easier)