UGC ads finally clicked

We're a small e-comm brand (beauty niche) and we've been burning money on Meta ads with our own product photos for like... way too long.

Finally pulled the trigger on UGC content last quarter and our CTR went up 28%. But here's the thing - the first few creators we hired off Fiverr were hit or miss. Content looked fake or just didn't match our brand.

Started using NugVerse (it's a UGC platform with vetted creators) and the difference was insane. Their platform actually matches you with creators who fit your demographic and aesthetic. We went from 1-in-5 content pieces being usable to basically all of them performing.

For anyone on the fence about UGC - it's worth it, but finding the RIGHT creators is the whole game. Don't just hire the cheapest person on Fiverr.

Anyone else made the switch from branded content to UGC? What's been your experience?