How to get a first 100 customers?

Most founders waste their early money trying to “buy” their first 100 customers, ads, cold outreach tools, and fancy landing pages. Truth is, in the early days, you don’t need more noise; you need intent.

The fastest way I’ve seen to fail is spending thousands to get clicks from people who were never going to buy in the first place. The difference between getting traffic and getting customers is targeting intent.

That’s why communities like Reddit are underrated. People here openly ask for solutions to their problems every single day. If you find those conversations, you’re basically standing right where your customer is raising their hand.

Reddit is one of the most useful platform to find people who are looking for your product ( redditleads.org ). It's good enough to get your first hundred customers, then you need to move to higher lead generation two like Apollo and all.