BBA student curious about coding - should I start learning coding to upskill myself or not since business is my top priority.

Hey, I’m a first-year BBA student mainly interested in business fields, but I’m also curious about coding. I don’t know much about it, just a little bit of info.

Is it a good idea to learn coding alongside my BBA? Can I do both together, and will it actually be useful since my main focus is business? Also, how’s the job market for self-taught coders without a CS degree?