How do you guys deal with friends that don’t make the same effort as you?

I moved an hour away a couple years ago and I would often visit my friend and her kids to check in and drop off holiday/birthday gifts. She’s never came to visit me. A couple months ago she said she wants to come up and see me during a local event. I texted her 3 different weeks asking if she wants to come up for it, each time she had an excuse so I stopped asking. I closed on my house a month ago and again, she said she wants to come up and see it/visit me, she hasn’t said anything again. I often see her going to places 3 hours away and hanging out with another friend and I feel a bit upset because of the 3 hours compared to my 1 hour difference. I have a different friend in the same town who said she wants to come visit me and she came 2 days later. That has me thinking “If she wanted to, she would”.