Trying to understand what bankers actually need for afternoon focus

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Hi! I'm a female founder in the beverage industry. I used to work in private debt but left the industry about 3 years ago. Now I'm supplying a firm with a functional drink I created specifically for afternoon focus - when coffee isn't cutting it anymore but you've still got hours to go.

For context: the drink has 50mg of caffeine (about half a cup of coffee), plus nootropics and adaptogens, in a juice base. Designed as an afternoon alternative to the morning coffee routine.

Questions for people here:

  • What do you actually look for in workplace beverages during long hours? Does the standard coffee/energy drink cycle work, or are there gaps?
  • How do we actually reach the finance community in a way that feels valuable rather than intrusive? What channels or approaches would you respect versus ignore? (Sponsoring events, partnering with industry groups, something else entirely?)

I want to create something that actually serves this world I used to be part of. Honest feedback appreciated - even if it's "we don't need this."

Posted Oct 3, 2025, 5:12 PM UTC

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