Step by step taking eCom brand from $80k/mo to $300k/mo without ads

If youve been running ads for eCommerce, SaaS, or mobile apps you probably realized Meta ad performance has been abysmal the past year.

We used to grow eCommerce brands primarily with meta ads but CPMs just kept rising and conversions kept decreasing. And this was BEFORE the latest andromeda update.

Anyways here’s how we took a Canadian eCommerce brand from $80k in April to over $300k (CAD) in June. They sell sleepwear but this approach also works for B2C SaaS, record labels & mobile apps.

Hope this helps even one person ahead of Q4.

Here are the exact steps:

1. Get a bunch of US phones with TikTok then scroll the explore page and like things in your niche. Search for related hashtags, then engage with the videos so your feed is personalized.

2. Prepare a TON of videos by replicating what you see on your #foryou page. Literally copy and redo the videos and follow formats that are already proven to work. This can be as simple as a 20 second video with a caption over it and a viral song. Don’t overthink it! For eCommerce also carousels work really well.

3. By using up to 5 hashtags (like #foryou and #explore and niche ones) we get way more views. Also showing human faces, even if AI generated, helps a lot.

4. Then just post like crazy and DON’T stop consistent uploads. We posted almost 1,000 videos between April and June. Average view per video was 16k views but that meant some were 800 views and some were 2m.

5. Don’t put all your hopes on any 1 video. It’s a numbers game. We posted an average of 16 videos a day across 8 pages. For the first 15 days things looked bleak and it was barely breakeven. Then by day 41 we hit a viral winner. 4 days later another one because once you go viral once on a specific topic / brand it’s easier to get views. There’s more awareness around it now.

6. Just keep it simple and rinse and repeat. This beats dumping all your money into Meta and hoping the algorithm treats you well. Also our viral videos ended up becoming some of the top ads for this brand who reused them in paid campaigns.

If anyone has questions, ask away. Good luck in Q4 everyone!