Rack cards outside hotels — where have you seen them work?

Have you found a good spot for rack cards where people actually pick them up and read them? Rack cards aren’t just for hotel lobbies. Some of the best placements are in spots where people are waiting or lingering with a few spare minutes.

Think about it:

• Coffee shops (near the sugar/napkin station)
• Bookstores (by checkout or reading corners)
• Fitness studios (by the door or locker area)
• Breweries (highlighting food trucks or upcoming events)
• Community centers (classes, local services, events)

The best ones feel like you stumbled on something useful, not just another ad. That “oh cool, I didn’t know this was happening” moment.

Where have you seen rack cards used in clever or unexpected places? Would also welcome seeing photos of how different businesses pull it off.