We aimed for 1% of a boring problem, now it became a business

Our plan wasn’t moonshot: take a tiny slice of the phone calls businesses already get, charge monthly, and automate the routine ones. Two people, one goal: recurring revenue from calling.

I handle the build; my co founder handles outreach. We started by listing the top 20 questions that clog phone lines (store hours, order status, appointment reschedules, basic product checks). Then we asked: what’s the minimum agent that answers these, hands off tricky stuff to a human, and never puts anyone on hold?

chatgpt became our “third teammate.” It helped us:

• it really helped me fine tune prompt to near prefect for voice agents to speak like human
• drafted onboarding docs, pricing pages, and cold emails that didn’t sound robotic,
• sanity check tiny things that matter ( callback wording, consent lines),
• mock sample transcripts so we could test before touching a real phone line.

Our first pilots were: a local clinic and a small DTC store. Fewer voicemails, faster answers, and importantly our first monthly retainer. That gave us the confidence to keep going.

Today that project is superU AI. Not a pitch just gratitude. chatgpt didn’t “build it for us,” but it removed a hundred small blockers so two people could move like ten. If you’re indie or a tiny team: pick a boring, steady issue, price it simply, and let AI remove the friction.