r/PPC•
Wide-Honey8169

Top performer keywords

Google Ads

I am a believer of multiple match types in same ad groups with smart bidding.

However if a keyword breaks away and gets most of the spend is it best practice to put it into its own ad group like "top performers" to control spend?

Lead gen, high volume.

Posted Oct 6, 2025, 7:18 PM UTC

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