Maintaining motivation when no one is interested is more difficult than writing code when developing a SaaS.

I once believed that SaaS was solely about technology and features.
The true struggle, it turns out, is psychological.

Building something you believe in will take months. and obtain quiet.
No validation, no feedback, and no users. You're just telling yourself it's still worthwhile.

I found that focussing on momentum rather than results helped. I stayed sane by completing one small task each day.

I'm curious if anyone else experienced that "quiet middle" phase. If so, how did you maintain your motivation when no one was looking?