Is social media replacing Google?

Is social media replacing Google for Gen Z?

Younger audiences are turning to Instagram, TikTok, Reddit, and other social platforms instead of Google for discovery, recommendations, and trends.

Don't believe it? Here's the stats:

46% of Gen Z prefer social media over Google or Bing (cropink.com)
40% of 18–25-year-olds search for lunch spots on Instagram or TikTok instead of Google (TechCrunch)
More Gen Z discover products on Instagram (30.4%) or TikTok (23.2%) than Google (18.8%) (Search Engine Land)

But here’s the catch... Discovery might be shifting to social, yet conversions still largely happen on websites. Users might find a product on TikTok, but they’re still buying it online.

So, as search evolves, maybe the real question isn’t whether social media is replacing Google, but how discovery and conversion can better work together in this new landscape.

Read the full article: The New Wave of Search Engines