“Tactical Lifestyle or Just Marketing Buzz?”

Honest question for this community:

Do you think “tactical lifestyle” brands are oversaturated right now — or just scratching the surface?

Personally, I think the market’s flooded with cheap talk and copycats. The real test comes when you put the gear through actual use — in training, fieldwork, or even daily carry.

Where do you draw the line between “authentic” and “aesthetic”?