How SEO became our main traffic engine

Hey everyone,

I wanted to share a quick look behind the scenes of how SEO became our main growth driver for our app

We built a simple tool that lets you find Telegram usernames from phone numbers. Nothing fancy at first, just a minimal landing page optimized for a specific long-tail need.

After 6 months of indexing and iteration:

• 18.7K total clicks
• 95K impressions
• ~19.7% average CTR
• Average position: 5.4

What worked

• A hyper-focused landing page optimized around one clear intent and the product first page.
• We wrote targeted pages around user pain points (e.g. "how to find Telegram users", "Telegram lookup tool", etc.)
• Minimal but fast UX, no bloated JS, loads in <1s thanks to prerenderer and SSR.

The results

We currently convert ~20% of clicks into signups. That's about 2,700 users so far.

From that:

• $350 total revenue
• $140 MRR

Not huge, but solid for organic traffic only, no ads or paid backlinks.

Next steps

Now we're focusing on:

• Understand what new features users wants
• Improve reliability of the product
• Convert more ppl into premium plan

Would love to get your feedback or see if others are growing similar small tools through SEO !