Is YouTube traffic better than Reddit's?

Last month, I launched a free product to help radiologists browse scan images. As expected, the first place I promoted it was in Reddit radiology/med engineering communities. My traffic peaked at 56 visitors a day. My bounce rate, however, was consistently >80%.

Recently, I encountered a Reddit post that suggested I leave comments and respond to comments on YouTube videos that my ideal users would watch. For me, that meant videos explaining how to read scan images. I gave it a try. It's been 2 weeks now, and I have observed the following:

  • My traffic referrers now include Google. I think these are visitors off YouTube--I did not provide clickable links in my comments, and it started showing after my YouTube comments.
  • Google traffic is increasingly forming a bigger fraction of my traffic.
  • My overall bounce rate is still high (83%). However, when I filter just for Google, the bounce rate is 51%.

Also, promoting on YouTube is much faster and much simpler (I use relevantcomments[dot]com to identify comments worth responding to).

Now I am wondering:

  1. Does anyone have a similar/comparable experience?
  2. Does it make sense to just go all in on YouTube and scale back Reddit, especially since it is much easier and faster?

Thanks

Posted Oct 10, 2025, 7:30 PM UTC

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