How hard is it to learn/run a profitable ecommerce store?

Hey all,

I've been in performance marketing / PPC for about 3 years now, running Google / Microsoft / Meta Ads full-time for corporate. I manage monthly €100k+ budgets and doing well so far – so I'd say my paid ads skills are solid and valued.

But outside of PPC, i know nothing about:

- product sourcing / supplier relations

- logistics / fulfillment

- building full funnels beyond ads (kinda)

- business models

Lately I've been thinking: could I actually build and run my own ecommerce stores, with the paid ad skills I have? Likely yes. But never really put my mind into it, and I feel now is the time as I deliver real results for real businesses.

For people who already run succesful stores:

- How steep is the learning curve for me if PPC is my only strenght?

- Which parts hit hardest at start? (sourcing,operations,product-market fit)?

- Would it make sense to partner with someone strong in product/operations and combine my skills as 50/50 ownership

- How far does it look for me to become succesfull with the PPC skill I've got?

Appreciate the comments in advance! 🙏🏻