Ethics question

I wanted to make an insta post sharing Stocking Stuffer ideas for needlepointers. My intention is to focus on highlighting products from actual needlepoint businesses rather than amazon. Would it be ethical to do this without reaching out to said businesses for their permission? I obviously wouldn’t be looking for any money in exchange, just wanted to share some suggestions and to inform those who may not know what to get their needlepointing friends for christmas!

I think I may be overthinking this but I’d hate to offend anyone by not checking first? I assume it’d be right to tag all of the businesses (even though i’d make sure to keep their business name in the screenshots of items!)